For me when I started Swan Song I wanted to celebrate the difference in speciality coffee. Which for me was the major factor in wanting to learn more and become more immersed in the industry.
As a company I’d like to see us revel and celebrate the underlying creative and punk ethos of speciality coffee.
More power in the hands of farmers and barista’s. More control given through sustainable agricultural practices on a farm level and further education at all points through the coffee chain.
Moving forward using creative approaches in how to introduce speciality coffee to a wider audience and create products we can be proud to sell to our audience,.
Consistently being honest with our dialogue on all sides of how to preserve, improve and solidifying the future of coffee for generations to come.